Patient Counselling Event
The Patient Counselling Event (PCE) gives students the opportunity to compete against each other in patient counselling. The PCE aims to demonstrate the importance of pharmacy counselling skills, increase awareness of pharmacists as public educators, and to encourage and promote the development of the pharmacy profession. At the Congress delegates from each country are given the chance to demonstrate their counselling skills and compete against each other. This will be judged by an international jury consisting of faculty members and pharmacists. The PCE is a great way to promote training in communication skills, and provides an opportunity for pharmacy students and pharmacists to learn how to effectively interact with patients in a fun and competitive environment. The PCE scenarios involve a pharmacist (played by the competitor/student) and a patient (played by an actor/academic) interacting in a pharmacy where the pharmacist must communicate with the patient to solve a problem and effectively counsel on therapy.